“Christmas is my absolute favorite time of the year! This year, I wanted to do something different to ring in the holiday season,” says Mariah Carey, “My kids and I live for Roblox, and we couldn't be more excited to be creating this festive metaverse experience for everyone!” In addition, CBS will be airing an upcoming concert, live from Madison Square Garden, ‘Mariah Carey: ‘Merry Christmas To All’ as a two-hour primetime special on December 20th. It was a natural next step for Mariah, who dominates the holidays in the physical world, to bring her massive Christmas presence to the virtual world as well. Top global artists from Elton John, Lil Nas X, Lizzo, The Chainsmokers, and more have demonstrated the value and shift from physical experiences to digital formats on Roblox, where millions of people engage with music, socialize, co-create and participate in shaping the future of virtual performances. The first of four consecutive nights of the virtual performance starts at 7 pm EST on Wednesday, December 21st, with additional showings at 7 pm EST on the 22nd, 23rd, and 24th. Mariah Carey will perform a mix of her old and new hits, including the iconic “All I Want For Christmas Is You” as the grand finale in this innovative and fully immersive experience for Roblox users worldwide to enjoy. The performances are brought to life by the team at Livetopia using state-of-the-art motion capture, as well as the latest in Roblox lighting, FX, and rendering technology. “Mariah Carey’s Winter Wonderland,” unveiled today, is designed to give Mariah Carey fans and users on Roblox, a global online platform connecting millions of people through immersive 3D experiences, a unique way to connect with the iconic artist and enjoy her music together with friends and family.ĭuring the month of December, a holiday-themed treasure hunt created in conjunction with Mariah’s twins, Moroccan and Monroe, special virtual item drops, and decked out Livetopia homes will be available, culminating with special virtual performances. NEW YORK-( BUSINESS WIRE)-World-famous artist and “Queen of Christmas” Mariah Carey is bringing the holiday spirit to Roblox for the month of December through one of the platform’s mega-popular experiences, Livetopia.
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